Who We Are

Mel Clews
Entrepreneur
Mel is a somewhat reluctantly self-diagnosed corporate entrepreneur. She earned her stripes in the large corporates creating new products and delivering strategic change programmes and also courageously playing a multitude of roles in small Fin-Tech start-ups. She’s started her own businesses and meddled with other people’s small businesses. She has finally conceded that she is happiest when doing both.
Alison von During
Entrepreneur
Alison has the flair, creativity and people skills. Her formal experience is in the advertising industry designing iconic packaging. She is meticulously detail-oriented and is persistent in getting things done. She now runs her own small business and provides inspiration to others who are starting out.

We’re a team with a broad range of business skills and a broad network to get practically involved in most aspects of your business.  We also have access to networks and trusted companies we have used before (ourselves or with other clients) to connect you to the skills we don’t have.

Ed-Unique

“Over the last few months I have felt so privileged to have Mel, and her partner Alison,  to keep me on the straight and narrow and to focus my energies on the low lying fruit.  Having a coach who is able to be very direct and has the ability to “talk straight “from an objective viewpoint has been a wonderful experience.  This has given my business more structure and a clear vision moving forward. Our meetings invoke a clear sense of accountability in reporting on the previous months goals and planning a way forward.  This has enabled me to approach the business from a position of strength and not shooting in the dark and following any opportunity “

Stella Heuer
Ed-Unique

Paul Finlayson

Mel’s work was absolutely invaluable. She was a great sounding board to my thoughts about the strategic challenges facing the business. She activated plans with great efficiency to enable change in the business. She helped craft the change programme to ensure the people took on board all we were trying to do in resetting the future. 

Her ability to do this was due to the following reasons:

  • Quick thinking and an ability to get to understand what the key levers were in delivering the Banking product to the clients and bankers
  • Clarity of communication to all role players
  • Comfort in her decision making abilities and willingness to support decisions in the face of those reluctant to change
Paul Finlayson
Nedbank Private Wealth